Brand identity guidelines · v1.0

One square at a time, real property for everyone.

How Investline looks, sounds and behaves in marketing. Use this page for every ad, post, deck, print piece and partner asset so the brand stays recognisable from Duhok to the diaspora.

Issued 28 September 2026Owner: Investline marketingApplies to EN · AR · KU
The share grid Download the logo
01 · Brand story

Ownership, made small enough to start.

Investline lets anyone own a share of income-producing property in Iraq and the Kurdistan Region from $100. Every property is vetted, independently valued and legally documented before a single share is sold. Investors earn their part of the rent as it is collected and their part of the sale, and can trade shares with other investors once a property is fully funded.

Positioning

The first fractional property platform built for Iraq: local team, local paperwork, local payments (FIB, FastPay, cash at a branch), three languages.

Promise

Real buildings, real rent, real documents. We never sell a projection we cannot show the working for.

Personality

Confident, plain-spoken and warm. We explain like a knowledgeable friend, never like a bank brochure and never like a crypto launch.

Tagline

Real estate · Investment · Trading

The three words from the logo. Use as a lockup strapline, never rewritten or reordered. Marketing lines may change per campaign.

Campaign lines that fit

  • Own a share of real property, from $100.
  • Rent comes in monthly. So does your share.
  • Start with one square.
  • Vetted, valued, documented. Then listed.
03 · Colour

Green means growth. Amber means action.

The palette is the logo's green stretched into a full ramp, one warm amber for the thing we want people to notice, and cool slate neutrals so the greens read as fresh instead of corporate. The same values power this website.

Primary green ramp

#073d08
Brand deep--color-brand-deepDark panels, gradient starts
#0f6b10
Brand dark--color-brand-darkHover states, text on tint, first squares
#179118
Brand--color-brandButtons, links, icons, the logo column
#3fb43f
Brand light--color-brand-lightCharts, decorative only
#8fe08a
Lime--color-brand-limeLast squares, glows on dark
#d9f5d6
Mint--color-brand-mintBlobs, soft fills
#eef9ec
Tint--color-brand-tintSection backgrounds, chips

Accent and neutrals

#f5b301
Amber--color-amberOne accent per screen: tags, live prices
#fff1c2
Amber light--color-amber-lightWarm paper, callouts
#0b0f0b
Ink--color-inkHeadings, logo towers
#333d4f
Ink 2--color-ink-2Body text
#64748b
Ink 3--color-ink-3Captions, labels, chart axes
#e2e8f0
Line--color-lineBorders, empty squares
#f1f5f9
Paper 2--color-paper-2Footer, alternate sections
#ffffff
Paper--color-paperDefault background

Proportions

60% white and tint
30% green
10%

Most of any layout is white, paper-2 or brand tint. Green carries headings, buttons and data. Amber is for one thing per screen: the "Now funding" tag, a live price, the yield figure. If amber appears twice, remove one.

Accessibility

PairContrastUse
White text on Brand4.6 : 1Buttons, chips, body at 16 px or larger
White on Brand dark7.1 : 1Any size, hover states
Ink on Amber11.9 : 1Tags and callouts
Brand dark on Tint6.4 : 1Eyebrow labels
Brand light on white2.9 : 1Decorative only, never text

Gradients

Deep green · dark panels, social posts, the share-link preview image.

Headline gradient · clipped to one or two words in a heading, never to body text or the logo.

Warm paper · the stage behind a share grid or a product photo.

04 · The share grid

Every square is a share you own.

Our signature graphic. A property is a grid of equal squares; the ones you own fill in green from the bottom right, building a rising staircase. It explains fractional ownership without a sentence of copy, and it scales from an app icon to a billboard.

50 of 100 · 50%
Download SVG

The SVG carries the exact colours, gap and corner radius from these guidelines.

Construction rules

  1. 1Grid. Squares of equal size in a square grid. Gap is 22% of a square; corner radius is 22% of a square. Standard grid is 10 × 10, so one square is 1% of a property; 6 × 6 only for icons and avatars.
  2. 2Fill order. Squares fill from the bottom-right corner along diagonals toward the top left, so the boundary of the owned area is always a rising staircase, like a growth chart.
  3. 3Colour. Owned squares run from Brand dark on the left to Lime on the right, column by column. Unowned squares are white with a 1 px Line border, never grey fills.
  4. 4Stage. Place the grid on Warm paper (amber light to white), on plain white, or on Deep green with owned squares in Lime to Mint. Never on a photo.
  5. 5Meaning. On every property listing the grid shows funding: one square per percent funded, rounded, and at least one square once the first share is sold. In a portfolio graphic one square is one share of 100,000 IQD. Say which in the caption.
  6. 6Motion. Squares appear one at a time along the fill order, 40 ms apart, ease-out. Nothing else in the graphic moves.
11%Just listed
25%Building
50%Halfway
75%Closing soon
100%Fully funded

Do

  • Use it to show progress, ownership, growth and "start small"
  • Pair it with one number: the % funded or the number of shares
  • Keep the staircase rising to the top right in every language

Don't

  • Fill squares randomly or from the top
  • Use red, amber or grey squares to mean "sold" or "unavailable"
  • Put icons, photos or text inside squares
  • Draw it with circles, hexagons or 3D cubes
05 · Typography

Jost speaks. Source Sans explains.

Jost echoes the geometric capitals of the wordmark and carries every headline, label and number. Source Sans 3 is the workhorse for paragraphs, forms and captions. Both are free on Google Fonts, so every agency and printer can use the real thing.

Display · Jost 500
Own a share of real property.

Medium weight for headlines. Semibold 600 for buttons and eyebrow labels. Never bold 700 above 20 px.

Body · Source Sans 3 400
Net rental income is credited to your Investline wallet in proportion to your share. When the property is sold, the proceeds are shared the same way.

16 px minimum on screen, 9 pt in print. Line length 55 to 70 characters. Semibold for emphasis instead of italics.

Scale

H1 · 56 / 60Headline, one idea
H2 · 36 / 40Section heading
H3 · 20 / 26Card title or property name
Number · 409.0% projected return
Eyebrow · 12 Now funding · Erbil
Body · 16 / 25Paragraphs, forms, FAQ answers and legal text.
Caption · 13 / 18Photo credits, footnotes and chart axes.

Arabic and Kurdish

Use IBM Plex Sans Arabic for both scripts, Medium for headings and Regular for body, sized 10% larger than the Latin text next to it. Layouts mirror right to left. The share grid keeps its fill anchored to the bottom corner at the start of the reading direction, so it still reads as growth.

Numbers and currency

Always "$100": dollar sign before the number, thousands separated, cents only when they matter. Percentages with one decimal when they are projections (9.0%), whole numbers when they are progress (12% funded). Use tabular figures wherever numbers sit in columns.

06 · Backgrounds, icons, photos

Soft light, sharp facts.

Blobs

Two blurred circles, mint top-left and amber light bottom-right, on white. The hero background and the default backdrop for light layouts. Blur radius at least 25% of the canvas.

Grid lines

A faint green grid, fading out radially, sits behind forms and data. It nods to the share grid and to architectural drawings. Maximum 20% opacity.

Icons

Lucide icons, 2 px stroke, round caps, in Brand on a white or tint tile. One icon per idea, never decorative clusters, never emoji.

Photography

Real Investline properties only, shot in daylight, straight-on or slightly low, with the building or room filling the frame. Erbil and Duhok skylines are welcome as context. Show people only when they are real investors or team members and have agreed to it. Grade toward neutral whites and true greens; never tint the photo green.

Avoid stock imagery of handshakes, coins, keys, upward arrows and foreign skylines. When a listing has no photo yet, use the share grid on Warm paper as the placeholder, never a grey box.

07 · Voice and language

Say it the way you would say it to a cousin.

Plain words, real numbers, no hype. We write for someone opening their first investment on a phone, in whichever of our three languages they think in.

Confident

"Every property is independently valued before it is listed." Not "We strive to ensure the highest standards of valuation."

Concrete

"From $100" beats "affordable". "Approved in about an hour" beats "fast onboarding".

Honest

Every yield is "projected". Every risk statement stays in. If a property is a sample or a test, the graphic says so.

Words we use

  • share, shareholder, own a share
  • property, listing, fully funded
  • projected return, rental income, wallet
  • secondary market, transfer fee
  • verified investor, identity check

Words we avoid

  • token, crypto, coin, moon, guaranteed
  • passive income (say "rental income")
  • get rich, easy money, risk-free
  • KYC in headlines (say "verify your identity")
  • exclamation marks, more than one per campaign
Mandatory line on every ad and post that mentions a return: "Property investment carries real risk. Rents can fall or stop, a property can lose value, and you may get back less than you invested. Projected yields are not guaranteed."
08 · Applications

The system at work.

Templates for the formats marketing produces most. Each one uses only the elements on this page.

Now funding · Erbil

Own a share of Empire Square ES2 from $100.

9.0% projected return · 151 m² · 2 bed

Instagram / Facebook post · 1080 × 1080

Start with one square

Rent comes in monthly. So does your share.

$100

Story / Reel cover · crop to 1080 × 1920

Fractional property ownership in Iraq and the Kurdistan Region.

investline.io · support@investline.io · +964 780 488 7887

LinkedIn / cover banner · 1584 × 396 · grid at 100% funded

Barove Nazar
Founder · Investline
+964 780 488 7887 · support@investline.io
Zin Street KRO, Duhok, Iraq

Email signature / business card · mark only

Investor update · Q3 2026
Empire Square ES2 is 11.2% funded.
321 of 2,867 shares sold · 2,546 remaining

Presentation slide · 16:9 · one gradient phrase

09 · Do and don't

The short version.

Always

  • Vector logo, clear space, green column green
  • White-first layouts, green for structure, one amber accent
  • Jost for headlines and numbers, Source Sans for text
  • Share grid filling from the bottom right in a rising staircase
  • "Projected" before every yield and the risk line on every ad
  • Real properties, real numbers, three languages

Never

  • Redraw or retype the logo, or add effects to it
  • Pure black backgrounds with neon green, or purple gradients
  • Stock photos of coins, keys, handshakes or foreign skylines
  • Random or top-down fills in the share grid, or coloured "sold" squares
  • "Guaranteed", "risk-free", "passive income", crypto vocabulary
  • More than one amber element or one exclamation mark per piece
10 · Files

Where everything lives.

AssetFileNotes
Logo mark, wordmark, full logoDownload table below: SVG, PNG, JPEG and PSD, colour and whiteVector from the Illustrator master. Same paths power the website logo.
App and favicon icons/brand/icon-192.png · /brand/icon-512.png · /brand/icon-512-maskable.png · /brand/apple-touch-icon.pngGenerated from the mark.
Colour tokensapp/globals.css (@theme block)The hex values on this page, used by every screen.
FontsGoogle Fonts: Jost, Source Sans 3, IBM Plex Sans ArabicFree for print and digital.
Share gridCopy from the generator on this pageSVG with exact colours, plus the rule set to rebuild it in any tool.
Social preview image/opengraph-image1200 × 630, deep green, generated by the site.

Download the logo

Every logo in four formats. SVG is the master for print and web, PNG keeps transparency for screens, JPEG sits on a solid background (white, or brand green for the white logos), and PSD opens in Photoshop with the logo on its own transparent layer. Downloads are limited to 40 files an hour per visitor.

LogoSVGPNGJPEGPSD
Full logo SVG PNG JPG PSD
Full logo, white SVG PNG JPG PSD
Logo mark SVG PNG JPG PSD
Logo mark, white SVG PNG JPG PSD
Wordmark SVG PNG JPG PSD
Wordmark, white SVG PNG JPG PSD

Brand guidelines v1.0, 28 September 2026. Questions about usage: support@investline.io. Back to the homepage.